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A STUDY OF HEDONIC CONSUMPTION AND EXPERIENTIAL MARKETING IN THE PC/VIDEO GAMING INDUSTRY
by
Shanbhog, Krishna, M.
Published 2007
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PC/Video Gaming
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Repository Type
Digital Repository
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Institution Category
Local University
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Institution
University of Nottingham Malaysia Campus
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Repository
Nottingham Research Data Repository
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Format
Dissertation (University of Nottingham only)
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Author
Shanbhog, Krishna, M.
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Language
English
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