Search Results - "Nakhon Pathom"

  • Showing 1 - 3 results of 3
Refine Results
  1. 1
    Mediating effect of digital marketing capability on marketing effectiveness of community enterprises in Nakhon Pathom Province, Thailand

    Mediating effect of digital marketing capability on marketing effectiveness of community enterprises in Nakhon Pathom Province, Thailand by Niracharapa Tongdhamachart, Sakkarin Niyomsilpa

    Published 2022
    “…The purpose of this paper is to examine the effect of platform capability and web capability on marketing effectiveness with a consideration of the mediating effect of digital marketing capability to community enterprises in Nakhon Pathom Province, Thailand. The study uses a multi-stage sampling method surveying 400 community enterprise members in Nakhon Pathom Province. …”
    Get full text
    Get full text
  2. 2
    How university students dispose smartphones and why? Understanding disposition decisions in developing markets

    How university students dispose smartphones and why? Understanding disposition decisions in developing markets by Yusman, Yacob, Hiram, Ting, Nelson, Lajuni, Francis, Chuah, Matthew, Chien

    Published 2016
    Get full text
    Get full text
  3. 3
    New Distribution Centre Locations for a growing retail company in Thailand: The case study of Siam Global House Plc.

    New Distribution Centre Locations for a growing retail company in Thailand: The case study of Siam Global House Plc. by Suriyawanakul, Kriangkai

    Published 2010
    “…The results from the analysis reveal that Wang Noi district, Ayutthaya province is the location for warehouse which has the minimal distribution costs but by having two warehouses in Nakhon Pathom and Khonkaen to serve demand and potentially improve responsiveness and efficiency to the supply network. …”
    Get full text

Search Tools: