Search Results - "Motivational Drivers"

What Are The Motivational Drivers For Chinese Generation Y Consumers To Consume The International Luxury Brands? by YAO, LIYUE

Subjects: “…Motivational drivers; luxury consumption motivations; Chinese Generation Y; Types of value; Chinese collectivist culture; Face consumption…”
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The psychology of video on demand (VoD) consumption and binge-watching typologies: how platforms may be designed to optimise user autonomy by Parkes, Joanne

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