Search Results - "Motivation Theory"

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    Leveraging social network sites for new product launch by Roberts, Deborah L., Cani, M., Hughes, M.

    Published 2017
    Subjects: “…Social Media; New product launch; Social Networks; Motivation theory; Advertising…”
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    Acceptance and resistance of eWallet adoption: an integrated theoretical exploration in dynamic socio-economic environments by Tan, Mui Lim

    Published 2025
    Subjects: “…unified theory of acceptance and use of technology (UTAUT2); protection motivation theory (PMT); innovation resistance theory (IRT); perceived security; COVID-19; eWallet; partial least square structural equation modelling (PLS-SEM)…”
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