Search Results - "Me-too"

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  1. 1
    Do consumers' purchase intentions differ for prototypical and me-too brands in the banking industry

    Do consumers' purchase intentions differ for prototypical and me-too brands in the banking industry by Quintal, Vanessa, Phau, Ian

    Published 2011
    Subjects: Get full text
  2. 2
    Exploring gender's differences on purchase intentions of prototypical and me-too brands

    Exploring gender's differences on purchase intentions of prototypical and me-too brands by Quintal, Vanessa, Sims, Daniel

    Published 2009
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  3. 3
    Do prototypical brands have an advantage over me-too brands in the mature marketplace?

    Do prototypical brands have an advantage over me-too brands in the mature marketplace? by Quintal, Vanessa, Phau, Ian

    Published 2013
    Subjects: Get full text
  4. 4
    The mediating effects of perceived quality and risk on purchase intentions between prototypical and me-too brands

    The mediating effects of perceived quality and risk on purchase intentions between prototypical and me-too brands by Quintal, Vanessa, Sims, Daniel

    Published 2009
    Subjects: Get full text

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