Search Results - "McDonald
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The heart of McDonaldization: the perspective of the other.
Published 2010“…To what extent has the altering of McDonald’s organisational culture on paper had an impact in reality? …”
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McDonald's: Internationalisation VS Globalization - The Marketing Mix
Published 2004“…The case will focuses on the marketing mix of McDonald's. Using the strategical and tactical models, the case will analyze how McDonald's formulate their marketing mix strategy in order to adapt with internationalization elements according to fast food markets.…”
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Improving the Services at the Outlets of McDonald’s Malaysia through Process Innovation
Published 2014“…It is a matter of high priority for a leading player like McDonald’s to keep coming with new ideas so as to sustain in the competition and stay ahead. …”
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Different Modes to Enter India: Case of McDonalds and Coca-Cola
Published 2007“…In this study, we will have a look at a particular case of McDonalds and Coca- Cola companies from same food and beverages industry expanding in India.…”
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Customer's perception towards McDonald's icon-based nutritional labels
Published 2011“…However, McDonald’s are always perceived as unhealthy restaurants and portray a bad image to the public. …”
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Kerjaya di McDonalds Kota Emerald / Norhayati binti Mohamad Aisa
Published 2015“…Objektif kajian ini dijalankan bagi mengenal pasti faktor-faktor yang menyebabkan berlakunya pusing ganti pekerja di McDonalds Kota Emerald. Ia juga untuk mencari serta memberi cadangan penyelesaian kepada masalah ini yang di mana juga untuk mengkaji kesan-kesan yang dihadapi terhadap pihak pengurusan, pelanggan dan perkhidmatan yang diberikan. …”
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A study on culture: system brings to culture standardization in McDonald’s / Noorafiffa Abu Samah
Published 2011“…McDonald’s first come to Malaysia in the year of 1980. …”
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Factors selection fast food among customers in McDonald’s Kota Bharu / Norlaila Ismail
Published 2013“…Researcher also needs to find out what are the relationships these factors with selection fast food and which one of these factors that most significant to selection fast food among customer in McDonald’s Kota Bharu. Thus, this study has conducted in McDonald’s Kota Bharu on 300 respondents to be researcher sample. …”
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A Content Analysis of CSR Reporting in the Fast Food Industry: The Case of McDonald’s and Yum! Brands
Published 2013“…Moreover, it is proposed that McDonald’s as well as Yum! Brands, are using the CSR reporting channel as a PR tool. …”
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Role of Rewards in Employee Motivation in Low-Pay Sector A Case Study of Hong Kong McDonald's
Published 2008“…Abstract This study examines the role of rewards in employee motivation in low-paying sector. 15 employees in Hong Kong McDonald's are interviewed. This article mainly focuses on the employeyees' perceptions towards motivations and satisfaction in their jobs. …”
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A study on factors influencing employee engagement among Gen Y employees in McDonald's Klang Valley
Published 2017“…The purpose of this study to investigate the factors influencing employee engagement among Gen Y at McDonald’s in Klang Valley. The primary objective of this paper is to determine the relationships between the employee engagement factors (leadership, communication, rewards and recognition, work-life balance and training and development) among Gen Y at McDonald’s in Klang Valley. …”
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Customers satisfaction towards the fast food restaurants' service quality: a case study in McDonald's, Kuching, Sarawak
Published 2006“…Generally, this study aims to perform the assessment of the customers satisfaction towards the service quality provided by the fast food restaurants- McDonald’s in Kuching area. In this study, five dimensions in SERVQUAL were applied as the indicators of the customers satisfaction. …”
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Creativity of the McDonalds' Management in the UAE
“…This study was aimed at assessing the strategies adopted by McDonald's in the UAE. Being a leading brand in the global fast food restaurant chain business, McDonald's strategic decisions have attracted the attention of industry analysts as well as researchers from around the world. …”
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A Study On The Consumer Behavioural Intention Among Customers Of McDonalds And Kentucky Fried Chicken(A Study On The Fast Food Industry Of Nilai)
Published 2003“…This study looks at the factors influencing consumer behavioural intention among customers of McDonalds and kentucky Fried Chicken in Nilai. This is done based on Lee's modified Fishbein model, which incorporates two salient Confucian concepts - face savi…”
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Executive succession: The changing of the guard at the top of the golden arches food chain. A case study of top leader succession in global fast food giant McDonalds.
Published 2017“…The study examines the role of successor origin on CEO’s post succession performance through the use of a case study to unpack the succession events of McDonalds, with the aim of providing deeper insight and understanding into the successor origin phenomenon and the underlying factors affecting post succession performance. …”
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A comparative study on international marketing mix in China and India: The case of McDonald’s
Published 2012“…This study examines the international marketing mix done by the McDonald’s in two different important markets.The objective is to analyze and understand the similarities and differences of the international marketing mix strategy implementation by the company.Using comparative analysis, this study focused on 4P approach of marketing mix which is based on product, price, promotion and place analysis.McDonald’s marketing strategy in China and India were used for this study.The study found that the McDonald’s has adopted different kind of its 4P in their international marketing mix based on both, localization and globalization approaches.…”
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