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    Incentives and Challenges for Adopting Sustainable Practices in the Hotel Industry: A Majorcan Case Study by Ito, Kei

    Published 2007
    “…The research was designed as a case study which took place at a Scandinavian hotel located on Majorca, in the resort of Alcudia. It was found that monetary benefits are the strongest motive for firms to adopt sustainable practices. …”
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