Search Results - "MEDIATION"

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    A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects by Bergkvist, Lars, Hjalmarson, Hanna, Mägi, Anne W.

    Published 2015
    Subjects: “…Advertising; Marketing communications; Celebrity endorsements; Brand attitude; Mediation analysis…”
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    The architecture of coopetition: strategic intent, ambidextrous managers, and knowledge sharing by Seepana, Chandrasekararao, Paulraj, Antony, Huq, Fahian Anisul

    Published 2020
    Subjects: “…Coopetition; Strategic intent; Manager's ambidexterity; Knowledge sharing Regression Moderated mediation…”
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    Mediation as a consumer dispute resolution mechanism / Hasmah Nordin and Siti Mardhiyyah Zamani by Nordin, Hasmah, Zamani, Siti Mardhiyyah

    Published 2012
    Subjects: “…Dispute resolution (Law). Mediation. Conciliation (Civil procedure)…”
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