Search Results - "Luxury consumption"

Interpreting Consumer Motivations for Luxury Consumption: An Application of the Zaltman Metaphor Elicitation Technique by Gao, Shijing

Subjects: “…perceptions of luxury consumption…”
Get full text

Motivation for luxury consumption in the fragrance industry: a study on Romanian and Bulgarian Millennials by Yaneva, Mihaela

Subjects: “…luxury goods; luxury consumption; Bulgaria; Romania; Generation Y; Millennials…”
Get full text

Understanding the importance of experiential marketing regarding luxury fashion brands in digital era from the consumer viewpoint by Symeonidou, Christina

Subjects: “…experiential marketing; multi-sensorial experience; luxury consumption; luxury brands; social media…”
Get full text

What Are The Motivational Drivers For Chinese Generation Y Consumers To Consume The International Luxury Brands? by YAO, LIYUE

Subjects: “…Motivational drivers; luxury consumption motivations; Chinese Generation Y; Types of value; Chinese collectivist culture; Face consumption…”
Get full text

Impact of the economic crisis on Greek Millennials' motivations to buy luxury brands and evaluation of premium products purchase frequency by Skiadopoulos, Evagoras

Subjects: “…Luxury consumption…”
Get full text