Search Results - "Live streaming." :: Library Catalog

1
Elaboration likelihood model perspective on millenial live streaming buyers' impulsive buying tendency by Luo, Xi

Published 2023
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2
How does e-commerce live streaming in China affect consumers’ purchasing intentions? by Miao, Yihe

Published 2024
Subjects: “…e-commerce live streaming…”

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3
Understanding viewer behaviors in live streaming: the investigations on social live streaming service in China by Guan, Zhengzhi

Published 2020
Subjects: “…live streaming； social interaction; viewer behavior…”

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4
Investigating the impact of e-commerce live streaming on consumers'purchase intention in China by ZHANG, TAO

Published 2022
Subjects: “…E-commerce live streaming; consumers' purchase intention; China…”

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5
What drives people to purchase virtual gifts in live streaming? The mediating role of flow by Li, Boying, Hou, Fangfang, Guan, Zhengzhi, Chong, Alain Yee-Loong

Published 2018
Subjects: “…Live streaming; consumption intention; flow; social presence; curiosity…”

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6
Factors influencing people’s continuous watching intention and consumption intention in live streaming: evidence from China by Hou, Fangfang, Guan, Zhengzhi, Li, Boying, Chong, Alain Yee Loong

Published 2019
Subjects: “…Live Streaming; Consumption Intention; Interactivity; Social Status Display; Stimuli…”

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