Search Results - "Internet celebrity"

Self-presentation of elderly internet celebrity on Douyin in China by Yan, Zhang, Alsagoff, Syed Agil, Yasin, Megat Al Imran

“…Currently, there is an emergency of several elderly internet celebrities.The study investigated how elderly internet celebrities in China used short videos to present themselves and shape their image on Douyin. …”
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The influence of internet celebrities on consumers' purchase intention and its educational significance by Hu, Jimin, Sidek, Shafie, Abd Rahman, Azmawani, Raja Yusof, Raja Nerina, Chen, Yanning

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Communication in the 21st Century: The Effect of internet celebrity as the communication source in influencing generation Z purchase intention by Mun, Soon Lam, Si, Yan Tan, Ying, San Lim, Tuan, Hock Ng

“…Hence, the primary objective of this research is to examine the impact of Internet celebrity on consumer purchase intention, with a specific focus on the Generation Z demographic. …”
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"What happened? I played three notes and had 600,000 likes": rising Internet celebrities in China's digital music industry by Lu, Xiaoxiao

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Consumer Engagement in Social media: The Impact of Influencer Marketing on Millennials’ Cosmetic Purchasing Behavior in China by Liang, Yuan

“…It relies on the appeal of Internet celebrities (opinion leaders) among fans to stimulate or influence consumers’ cognition or attitude towards the brand, to achieve the corresponding profit target. …”
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