Search Results - "Influencer"

Gender Inequality in the Influencer Marketing Industry: Is the New Era of Entrepreneurship Replicating Traditional Norms in the Digital Sphere? by Sultana, Eriko

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Friends, Likes, Fake Followers and Cash: The Impact of Social Media Influencers on the Ethical Practice of Public Relations by Wolf, Katharina, Archer, C., Xu, E.

Subjects: “…influencer…”
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Social media influencer marketing: the factors that influence the consumers’ willingness to buy electronic products by Guo, Fuqiang

Subjects: “…social media influencer…”
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Influencers and brands behaving badly: How governments and organisations are reacting to and regulating for the cross-cultural challenges of working with social media influencers by Wolf, Katharina, Nalloor, J., Archer, C.

Subjects: “…influencer…”
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The impact of social media influencers on the purchasing intention of the young Chinese consumer by Lu, Shen

Subjects: “…social media ，influencer， purchase intention，creadibility，affection ，Interconnectedness…”
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“Influencer marketing: the impact of online influencers on Generation Y’s purchase intention in China” by Jin, Ming

Subjects: “…influencer marketing…”
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Exploring the use of strategic influencer leadership (SIL) in health communication: a cross-cultural, multi–case study by Wolf, Katharina, Archer, Catherine, Assegaff, Syafiq, Nalloor, Joseph

Subjects: “…influencer…”
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The effects of influencer marketing on consumers’ purchase intention on beauty products in China by PU, HUIYUN

Subjects: “…influencer marketing; purchase intention; beauty industry; Chinese social media platform…”
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Social media activism: exploring the representation of black men’s body image and body positivity on Instagram by Bahemia, Fatimah

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“Aren’t These Just Young, Rich Women Doing Vain Things Online?”: Influencer Selfies as Subversive Frivolity by Abidin, Crystal

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GEN Z CLOTHING BRAND PREFERENCES: BANDWAGON EFFECT ON REGION OF CHINA CONSUMER by Goh, Venessa W.N.

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Some applications of local influence diagnostics. by Yick, John S.

Subjects: “…local influence diagnostics…”
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Examining the impact of top Malaysian brands' social media marketing on customer engagement: using big data analytics by Abdul Rahman, Wan Nurhayati

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Perceived coach-created and peer-created motivational climates and their associations with team cohesion and athlete satisfaction: evidence from a longitudinal study by García-Calvo, T., Leo, F., Gonzalez-Ponce, I., Sanchez-Miguel, P., Mouratidis, A., Ntoumanis, Nikos

Subjects: “…peer influence…”
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Determination of organophosphorus residue in three different types of vegetable crops by gas chromatography mass spectrometry / Norhamsharina Hamdan by Hamdan, Norhamsharina

Subjects: “…General. Including influence of the environment…”
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Assessment of natural radionuclide in the soil in perimeter of UiTM Pahang Campus Jengka / Hisyam Abdul Rahman by Abdul Rahman, Hisyam

Subjects: “…Influence of special factors in the environment…”
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New HOLIDAY Destination Decision Making; a Singapore perspective by Bhagchandani, Neeraj Vishindas

Subjects: “…New Holiday Destination Decision Making Influence of Digital Marketing Influence of Traditional Marketing…”
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Word-of-mouth on financial products in online communities: an exploration into the why, what, and how? by Soetarto, B., Yap, Kenneth, Sweeney, J.

Subjects: “…Cognitive influence…”
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Students’ acceptance of gamification in FBM, UITMCM KAG / Siti Nur Nadhirah Abdul Latip by Abdul Latip, Siti Nur Nadhirah

Subjects: “…Social influence. Social pressure…”
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Barriers in implementing healthy eating among university students / Hamiza Hamdan and Nurhamiza Amira Shahrom by Hamdan, Hamiza, Shahrom, Nurhamiza Amira

Subjects: “…Social influence. Social pressure…”
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