Search Results - "Inferences of manipulative intent"

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    Guilt appeals in advertising: investigating the roles of inferences of manipulative intent and attitudes towards advertising

    Guilt appeals in advertising: investigating the roles of inferences of manipulative intent and attitudes towards advertising by Lwin, Michael, Phau, Ian

    Published 2008
    Subjects: “…Inferences of manipulative intent…”
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  2. 2
    Guilt appeals in advertising: the mediating roles of inferences of manipulative intent and attitude towards advertising

    Guilt appeals in advertising: the mediating roles of inferences of manipulative intent and attitude towards advertising by Lwin, Michael, Phau, Ian

    Published 2008
    Subjects: Get full text

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