Search Results - "Indian Idol"

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  1. 1

    The Effectiveness of Celebrity Endorsement in India by Surana, Rajni

    Published 2008
    “…India as a country is known for loving its stars. The Indians idolize their boll wood actors and cricketers. …”
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  2. 2

    The Impact of Celebrity Endorsements on Consumer Purchase Behaviour: An Indian Perspective by Udhwani, Hiten

    Published 2011
    “…A country like India is very well known for their diverse cultures, spices, cinema and cricket. The Indians idolize and worship their Bollywood actors/actresses and cricketers. …”
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