Search Results - "Hugo Boss"

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  1. 1
    The "HUGO BOSS" connection: Achieving global brand consistency across countries

    The "HUGO BOSS" connection: Achieving global brand consistency across countries by Phau, Ian, Matthiesen, Insa

    Published 2005
    “…This empirical investigation addresses the perception gap of the HUGO BOSS brand by examining customers' level of brand knowledge in terms of brand awareness and familiarity with the company's different brands and labels, their brand perceptions and associations as well as the brand personality that HUGO BOSS possesses in Australia. …”
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  2. 2
    Brand image inconsistencies of luxury fashion brands: a buyer-seller exchange situation model of Hugo Boss Australia

    Brand image inconsistencies of luxury fashion brands: a buyer-seller exchange situation model of Hugo Boss Australia by Matthiesen, Insa, Phau, Ian

    Published 2010
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  3. 3
    Report on proposed new interior design of Hugo Boss retail for Melium Sdn Bhd at The Curve,No.6 Jalan PJU 7/3, Mutiara Damansara, 47810 Petaling Jaya, Selangor Darul Ehsan / Muhammad Abdul Halim Che Ali

    Report on proposed new interior design of Hugo Boss retail for Melium Sdn Bhd at The Curve,No.6 Jalan PJU 7/3, Mutiara Damansara, 47810 Petaling Jaya, Selangor Darul Ehsan / Muhammad Abdul Halim Che Ali by Che Ali, Muhammad Abdul Halim

    Published 2010
    “…The project that had been chosen for the final project is to propose a New Interior Design of Hugo Boss retail for Melium Sdn. Bhd at the Curve.No.6 Jalan PJU 7/3, Mutiara Damansara, 47810 Petaling Jaya,Selangor Darul Ehsan.This proposed retails to the customers to come and buying Hugo Boss products at retail and mostly the product of Hugo Boss are exclusive product. …”
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