Search Results - "Hou Jing

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    Exploring the interplay of topic discussion, follower engagement, and crows funding performance: a mediation analysis by Dato Haji Yahya, Mohamed Hisham, Jie, Gao, Senik, Rosmila, Abdullah, Amalina

    Published 2024
    “…In order to test the impact of social media on the fundraising level of Internet product crowdfunding projects, this chapter chooses JingDong (JD) crowdfunding platform as the research object. …”
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