Search Results - "Guilt appeals" :: Library Catalog

1
The role of existential guilt appeals in charitable advertisements by Lwin, Michael, Phau, Ian

Published 2008
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2
Guilt appeals in advertising: investigating the roles of inferences of manipulative intent and attitudes towards advertising by Lwin, Michael, Phau, Ian

Published 2008
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3
Exploring the effectiveness of existential guilt appeal: durable products by Lwin, Michael, Phau, Ian

Published 2012
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4
The role of anticipatory guilt in a non-durable consumer goods context by Lwin, Michael

Published 2010
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5
Exploring existential guilt appeals in the context of charitable advertisements by Lwin, Michael, Phau, Ian

Published 2008
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6
An exploratory study of existential guilt appeals in charitable advertisements by Lwin, Michael, Phau, Ian

Published 2014
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7
Guilt appeals in advertising: the mediating roles of inferences of manipulative intent and attitude towards advertising by Lwin, Michael, Phau, Ian

Published 2008
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8
Donors' Beliefs about Persuasion Episodes in Chariy Advertising by Huang, Fuzhi

Published 2008
Subjects: “…guilt appeal…”

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