Search Results - "Generation Y"

The Perception of Older Generation Y on Luxury and Luxury Brands: An Exploratory Study by Suvarnasuddhi, Sarisa

Subjects: “…Generation Y…”
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How to Motivate Employees of Generation Y in China: From the Perspectives of Financial and Non-financial Rewards by Sun, Rui

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Job Satisfaction and Retention Strategies for Generation-Y: Evidence from Thailand by Anuphanpisit, Rinrat

Subjects: “…Thai Generation-Y…”
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Examining the Organizational Attributes and Engaging Generation Y in the Banking Sector by Baba, Ricardo, Khalique, M., Sliong, P.

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Drivers of retail app continuance use intention among Malaysian millennials by Lim, Xin Jean

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Consumers' need for uniqueness: evaluation of the ready to wear line of luxury brands by Latter, Chelsey, Marchegiani, Chris

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The Impact of Personality on Generation Y Buying Behaviour: Perception of Females on Fashion by Goi, Chai

Subjects: “…generation Y’s females…”
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Lakuan berbahasa dalam perbualan generasi Y by Kamarudin, Muhammad Amirul

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An exploratory study of the online engagement with the Generation Y and its management on Facebook by the luxury wine brands of the Rhône Valley. by LAMBERT, Claire

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An exploratory study of the online engagement with the Generation Y and its management on Facebook by the luxury wine brands of the Rhône Valley. by LAMBERT, Claire

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Motivation for luxury consumption in the fragrance industry: a study on Romanian and Bulgarian Millennials by Yaneva, Mihaela

Subjects: “…luxury goods; luxury consumption; Bulgaria; Romania; Generation Y; Millennials…”
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“Influencer marketing: the impact of online influencers on Generation Y’s purchase intention in China” by Jin, Ming

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Uniqueness and status consumption: how luxury goods companies entice the young by Marchegiani, Chris, Latter, Chelsey

Subjects: “…generation Y…”
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An Investigation of Purchasing Motivations and Behaviour of Thai Generation-Y University Students towards Luxury Fashion Consumption by Patrungsee, Jittiporn

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Exploring gender's differences on purchase intentions of prototypical and me-too brands by Quintal, Vanessa, Sims, Daniel

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Understanding the effect of job resources and moderating role of self-efficacy and high workload on employee engagement: a study of Gen-Y employees in the Malaysian financial secto... by Sakrawathi, Muthuletchumi Lin

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Consumer Attitudes Towards Foreign Branded Apparel in Malaysia by Bhat, Sana Altaf

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Luxury fashion brands engagement and Social media – The case of Generation Y in Thailand by Pasuhirunnikorn, Nantanut

Subjects: “…Generation Y…”
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Impact of mobile social media advertising and role of culture on brand equity among Gen-Y consumers in the United Arab Emirates by Al Kindi, Majed Zamil Hatem

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What Are The Motivational Drivers For Chinese Generation Y Consumers To Consume The International Luxury Brands? by YAO, LIYUE

Subjects: “…Motivational drivers; luxury consumption motivations; Chinese Generation Y; Types of value; Chinese collectivist culture; Face consumption…”
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