Search Results - "Financial bond"

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    Imprinting, honeymooning, or maturing: Testing three theories of how interfirm social bonding impacts suppliers’ allocations of resources to business customers

    Imprinting, honeymooning, or maturing: Testing three theories of how interfirm social bonding impacts suppliers’ allocations of resources to business customers by Woodside, Arch, Baxter, R.

    Published 2015
    Subjects: Get full text
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    Retaining committed customers for a consumer bank: A study across search-experience-credence products

    Retaining committed customers for a consumer bank: A study across search-experience-credence products by May, Chia-Yun

    Published 2005
    Subjects: “…relationship marketing;relational bonds; financial bonds;social bonds; structural bonds; search…”
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