Search Results - "Feng Xiaogang"

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    Feng Xiaogang’s New Year celebration films and contemporary Chinese commercial cinema: industry, regulatory authority and pop culture by Ai, Qi

    Published 2020
    “…Since the 1993 market-oriented reform, the Chinese government has strengthened its role in the domestic film industry’s commercialisation. Feng Xiaogang’s New Year Celebration Films (hesui pian, NYCFs), by virtue of their impressive box-office performance, are a valuable indicator of how commercial imperatives work in tandem with ideological prescriptions and state censorship to shape contemporary Chinese commercial filmmaking. …”
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