Search Results - "FIFA World Cup"

Consumers perceptions towards the sponsorship of the 2006 FIFA World Cup by Russ, Florian

“…This qualitative study evaluates sports sponsorship from the football fans perspective, concentrating on the sponsorship of big sporting events and the FIFA World Cup in particular. The World Cup attracts billions of viewers and a huge number of companies intend to associate their products with this event, many organisations can be classified as ambushers due to the fact that they do not contribute financially to the event. …”
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'We All Speak Football': An Investigation of the Benefits of A Consumer-oriented, Globally Integrated Marketing Communications Campaign in The Context of The Sponsorship of A Major International Sporting Event: A Case Study on the Coca-Cola Company and the 2006 FIFA World Cup by Capewell, Luke

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Winning the education World Cup by Abd Razak, Dzulkifli

“…THE FIFA World Cup 2010 final that saw Spain becoming the champion for the first time fires the imagination of the public as to what is possible when the playing field is level. …”
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Public trust in mega event planning institutions: The role of knowledge, transparency and corruption by Nunkoo, R., Ribeiro, M., Sunnassee, V., Gursoy, Dogan

“…In this article, we investigate the relationships among corruption, transparency, knowledge, and public trust using data collected from 3786 Brazilians in the context of the 2014 FIFA World Cup Games. Findings from the structural equation modeling indicate that public trust in government is determined by the respondents’ perceptions of corruption and transparency and their level of knowledge about the roles of government and the local organizing committee in the mega-event. …”
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The persuasion process of sponsorship and nonsponsorship activation and the dual mediation model by Quintal, Vanessa, Liu, M.T., Unsal, F., Phau, Ian

“…Data were collected from 1,850 respondents in Australia, the US, Malaysia, and China to examine consumer decision making for Adidas (i.e., sponsor) and Nike (i.e., nonsponsor) in the associations both brands have activated with the 2002-2014 FIFA World Cup (FWC). The majority of the hypotheses were supported, suggesting the DMM's ability to explain the impacts of sponsorship and nonsponsorship activation on cognitive, affective, and conative behavior across countries. …”
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On passion and sports fans: A look at football by Vallerand, R., Ntoumanis, Nikos, Philippe, F., Lavigne, G., Carbonneau, N., Bonneville, A., Lagacé-Labonté, C., Maliha, G.

“…Study 2 used a short Passion Scale and showed that harmonious passion was positively related to the positive affective life of fans during the 2006 FIFA World Cup, psychological health (self-esteem and life satisfaction), and public displays of adaptive behaviours (e.g. celebrate the team's victory into the streets), whereas obsessive passion was predictive of maladaptive affective life (e.g. hating opposing teams' fans) and behaviours (e.g. mocking opposing teams' fans). …”
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Impact of mega sport events on hosting countries' stock market by Cheng, Fan Fah, Hwa, Tee Hai

“…A total of 30 international sporting events had been utilized in this study where it comprises of five major sporting events namely Summer Olympics Games, Winter Olympics Games, FIFA World Cup, European Football Championships and Commonwealth Games. …”
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The impact of sport mega event on Japan economy by Beh, Chiu Luan, Chee, Yan Qi, Chong, Kai Ling, Ng, Nao Yin, Yong, Chung Hen

“…Time series data from year 1980 to year 2016 with quarterly was applied which consist of 148 observations. Since the FIFA World Cup in year 2002 was discussed, the data was collected more than ten years before and after the event. …”
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Analyzing soccer dynamics using the motion in mind model by Muhammad Numan, Iida, Hiroyuki, Mohd Nor Akmal Khalid

“…This study employs the Motion in Mind (MiM) model to analyze the dynamics of soccer and teams’ performance, with a particular focus on the FIFA World Cup 2022. The objective is to understand how different phases (opening, middlegame, and endgame) of a soccer sport are influenced by the key performance matrices such as total attempts and goals, as well as strategic adaptations by teams. …”
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An Event-Study Analysis of Equity Market Reaction to the Major Sport Events and Economic Activity Implications on Host Countries by Maigozhina, Gulmira

“…Results indicate positive significant EURO championships announcement effect, positive travel & leisure, construction and telecommunication sectors performance; however negative effect is exerted by Summer Olympics and FIFA World Cup (WCF) announcements. Event beginning positive effect is supported by EURO and the Winter Olympics induced construction sector index performance. …”
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