Search Results - "Elaboration Likelihood Model"

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  1. 1
    Impact of animation and language on banner click-through rates

    Impact of animation and language on banner click-through rates by Zorn, Steffen, Olaru, D., Veheim, T., Zhao, S., Murphy, J.

    Published 2012
    Subjects: “…Elaboration Likelihood Model…”
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  2. 2
    Evaluating online review helpfulness based on Elaboration Likelihood Model: the moderating role of readability

    Evaluating online review helpfulness based on Elaboration Likelihood Model: the moderating role of readability by Li, Boying, Hou, Fangfang, Guan, Zhengzhi, Chong, Alain Yee-Loong, Pu, Xiaodie

    Published 2017
    Subjects: “…Review helpfulness; Elaboration Likelihood Model (ELM); readability; search goods; experience goods…”
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  3. 3
    An Experimental Examination of the Differences in Readers's Responses to Editorial versus Advertising for Travel Destinations

    An Experimental Examination of the Differences in Readers's Responses to Editorial versus Advertising for Travel Destinations by Holben, Sharna, De Bussy, Nigel, Dickinson, Sonia, Allert, John

    Published 2006
    Subjects: “…Elaboration Likelihood Model…”
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  4. 4
    Analyzing key influences of tourists’ acceptance of online reviews in travel decisions

    Analyzing key influences of tourists’ acceptance of online reviews in travel decisions by Chong, Alain Yee Loong, Khong, Kok Wei, Ma, Teng, McCabe, Scott, Wang, Yi

    Published 2018
    Subjects: “…Electronic word-of-mouth; Travelers; Technology Acceptance Model; Information Adoption Model; Elaboration Likelihood Model; Online Reviews…”
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