Search Results - "Customer relationship management"

Refine Results
  1. 1
  2. 2
  3. 3
  4. 4

    Sales and customer relationship management system by Wee, Jeng Kai

    Published 2024
    “…This project is a mobile application project designed for sales and customer relationship management (CRM) to meet the critical challenges faced by businesses in today’s competitive environment. …”
    Get full text
    Get full text
  5. 5

    Framework For Knowledge-Driven Customer Relationship Management by Goon , Tuck Choy

    Published 2005
    “…Customer Relationship Management (CRM) initiatives are increasingly recognised as a major tool to maintain or even to compete with other organisations worldwide. …”
    Get full text
  6. 6

    Implications of Cloud Computing on Customer Relationship Management by Chakraborty, Joytilak

    Published 2012
    “…So this project will analyse the implications of Cloud Computing in Customer relationship management…”
    Get full text
  7. 7

    Issues and perspectives in global customer relationship management by Ramaseshan, Balasubramanian, Bejou, D., Jain, S., Mason, C., Pancras, J.

    Published 2006
    “…As the era of globalization continues to manifest through the emergence of global companies, the importance of customer relationship management (CRM) in these companies has become increasingly significant. …”
    Get full text
  8. 8

    Customer Relationship Management: A Case Study of the Ritz-Carlton Hotel by Bajaj, Raghbir Singh

    Published 2006
    Subjects: “…Customer Relationship Management…”
    Get full text
  9. 9

    Customer Relationship Management in Asia/Pacific Cruise Industry by Liu, Xiao Meng

    Published 2006
    “…ABSTRACT This study has demonstrated Customer Relationship Management (CRM) in the cruise industry is vital for its long-term success. …”
    Get full text
  10. 10

    A Framework for Knowledge-Driven Customer Relationship Management by Goon, Tuck Choy

    Published 2005
    “…Customer Relationship Management (CRM) initiatives are increasingly recognised as a major tool to maintain or even to compete with other organisations worldwide. …”
    Get full text
  11. 11

    Strategic Considerations for Customer Relationship Management in the Telecommunications Industry by Brown, Benjamin Philip Edward

    Published 2007
    Subjects: “…Strategic Considerations Customer Relationship Management…”
    Get full text
  12. 12

    Social customer relationship management: An integrated conceptual framework by Dewnarain, S., Ramkissoon, Haywantee, Mavondo, F.

    Published 2018
    “…This has given rise to a new form of CRM which is known as social customer relationship management (SCRM) or CRM 2.0. Hence, this study develops and proposes a conceptual model to address relationships between customer relationship management, social media technologies, customer engagement, positive word of mouth and brand loyalty. …”
    Get full text
  13. 13

    A conceptual model of customer relationship management alignment by Mohamed, Norshidah, Abdul Karim, Nor Shahriza, Mahmud, Murni, Ahlan, Abdul Rahman, Hussein, Ramlah, Kaur, Jasber

    Published 2012
    “…The paper proposes a conceptual model of customer relationship management (CRM) alignment. The research adopts the business-information system (IS) strategic alignment model, CRM process and technology perspectives and effectiveness of CRM as a basis. …”
    Get full text
    Get full text
  14. 14

    Customer relationship management Celcom (Malaysia) Sdn Bhd by Abdul Aziz, Sharizan

    Published 2002
    “…Being a customer focused organization it is also recommended that customer relationship management initiatives be further strengthened and emphasized.…”
    Get full text
    Get full text
  15. 15

    The Customer Relationship Management (CRM) Assessment Of Heitech Padu Berhad by Zaharuddin, Mohd Dzulkaedah

    Published 2004
    “…The successful of the Customer Relationship Management (CRM) strategies will determine HeiTech's readiness in responding to the customer needs and sustaining the customer's loyalty.…”
    Get full text
  16. 16
  17. 17

    Customer relationship management: is it still relevant to commercial banks in Taiwan? by Yao, Hui-I, Khong, Kok Wei

    Published 2012
    “…Nowadays, customers are regarded as a commodity. Customer Relationship Management (CRM) in a bank entails important phases such as integrating the communication tools to meet the needs of customers, treating each customer as individuals, and making the customer relationship an imposing and perpetual experience. …”
    Get full text
  18. 18
  19. 19

    An Evaluation Framework for Electronic Customer Relationship Management (eCRM) by Lin, Chad, Liu, Y.

    Published 2005
    “…In order to become more efficient and effective in delivering products and services to customers, organizations have forced themselves to rethink the ways in which they build relationships with their customers by initiating electronic customer relationship management projects. However, inappropriate electronic customer relationship management (eCRM) decision-making and implementation can result in multi-million dollar losses, which can translate into a loss of competitiveness and thus jobs. …”
    Get full text
    Get full text
  20. 20

    Evaluation of Electronic Customer Relationship Management: The Critical Success Factors by Lin, Chad, Lin, K., Huang, Y., Kuo, W.

    Published 2006
    “…Electronic customer relationship management (eCRM) is becoming increasingly important as organizations seek to deliver their services and information as well as to provide transactional facilities via online and wireless platforms, in additional to the more traditional means of communication channels. …”
    Get full text
    Get full text