Search Results - "Customer relationship management"
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The Role of Integrated Customer Relationship Management and Social Capital on Customer Relationship Management Success
Published 2013Subjects: “…Integrated customer relationship management…”
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Sales and customer relationship management system
Published 2024“…This project is a mobile application project designed for sales and customer relationship management (CRM) to meet the critical challenges faced by businesses in today’s competitive environment. …”
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Framework For Knowledge-Driven Customer Relationship Management
Published 2005“…Customer Relationship Management (CRM) initiatives are increasingly recognised as a major tool to maintain or even to compete with other organisations worldwide. …”
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Implications of Cloud Computing on Customer Relationship Management
Published 2012“…So this project will analyse the implications of Cloud Computing in Customer relationship management…”
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Issues and perspectives in global customer relationship management
Published 2006“…As the era of globalization continues to manifest through the emergence of global companies, the importance of customer relationship management (CRM) in these companies has become increasingly significant. …”
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Customer Relationship Management: A Case Study of the Ritz-Carlton Hotel
Published 2006Subjects: “…Customer Relationship Management…”
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Customer Relationship Management in Asia/Pacific Cruise Industry
Published 2006“…ABSTRACT This study has demonstrated Customer Relationship Management (CRM) in the cruise industry is vital for its long-term success. …”
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A Framework for Knowledge-Driven Customer Relationship Management
Published 2005“…Customer Relationship Management (CRM) initiatives are increasingly recognised as a major tool to maintain or even to compete with other organisations worldwide. …”
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Strategic Considerations for Customer Relationship Management in the Telecommunications Industry
Published 2007Subjects: “…Strategic Considerations Customer Relationship Management…”
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Social customer relationship management: An integrated conceptual framework
Published 2018“…This has given rise to a new form of CRM which is known as social customer relationship management (SCRM) or CRM 2.0. Hence, this study develops and proposes a conceptual model to address relationships between customer relationship management, social media technologies, customer engagement, positive word of mouth and brand loyalty. …”
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A conceptual model of customer relationship management alignment
Published 2012“…The paper proposes a conceptual model of customer relationship management (CRM) alignment. The research adopts the business-information system (IS) strategic alignment model, CRM process and technology perspectives and effectiveness of CRM as a basis. …”
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Customer relationship management Celcom (Malaysia) Sdn Bhd
Published 2002“…Being a customer focused organization it is also recommended that customer relationship management initiatives be further strengthened and emphasized.…”
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The Customer Relationship Management (CRM) Assessment Of Heitech Padu Berhad
Published 2004“…The successful of the Customer Relationship Management (CRM) strategies will determine HeiTech's readiness in responding to the customer needs and sustaining the customer's loyalty.…”
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Customer relationship management: is it still relevant to commercial banks in Taiwan?
Published 2012“…Nowadays, customers are regarded as a commodity. Customer Relationship Management (CRM) in a bank entails important phases such as integrating the communication tools to meet the needs of customers, treating each customer as individuals, and making the customer relationship an imposing and perpetual experience. …”
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An Evaluation Framework for Electronic Customer Relationship Management (eCRM)
Published 2005“…In order to become more efficient and effective in delivering products and services to customers, organizations have forced themselves to rethink the ways in which they build relationships with their customers by initiating electronic customer relationship management projects. However, inappropriate electronic customer relationship management (eCRM) decision-making and implementation can result in multi-million dollar losses, which can translate into a loss of competitiveness and thus jobs. …”
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Evaluation of Electronic Customer Relationship Management: The Critical Success Factors
Published 2006“…Electronic customer relationship management (eCRM) is becoming increasingly important as organizations seek to deliver their services and information as well as to provide transactional facilities via online and wireless platforms, in additional to the more traditional means of communication channels. …”
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