Search Results - "Customer engagement"

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  1. 1
    The role of Social Media in SMEs’ Customer Engagement in China

    The role of Social Media in SMEs’ Customer Engagement in China by Chen, Xiunan

    Published 2017
    Subjects: “…Customer engagement…”
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  2. 2
    Customer engagement in social media based brand community

    Customer engagement in social media based brand community by ZHANG, Dina

    Published 2016
    Subjects: “…Customer engagement…”
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  3. 3
    The relationship between social customer relationship management (CRM) and customer engagement: an exploratory study

    The relationship between social customer relationship management (CRM) and customer engagement: an exploratory study by Zainal, Nur Thara Atikah

    Published 2020
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  4. 4
    Social Media Engagement: the Role of Social Media Content and Customer Motivations for Using Non-profit Organisations' Social Media Sites

    Social Media Engagement: the Role of Social Media Content and Customer Motivations for Using Non-profit Organisations' Social Media Sites by Chiu, Szu-Wei

    Published 2016
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  5. 5
    Airline crisis: communication effects on customer engagement during the Covid-19 pandemic 2020

    Airline crisis: communication effects on customer engagement during the Covid-19 pandemic 2020 by Panda, Bhagyashree

    Published 2021
    Subjects: “…customer engagement…”
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  6. 6
    Drivers and relationship benefits of customer willingness to engage in CSR initiatives

    Drivers and relationship benefits of customer willingness to engage in CSR initiatives by O'Brien, I.M., Ouschan, Robyn, Jarvis, Wade, Soutar, G.N.

    Published 2020
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  7. 7
    Examining the impact of top Malaysian brands' social media marketing on customer engagement: using big data analytics

    Examining the impact of top Malaysian brands' social media marketing on customer engagement: using big data analytics by Abdul Rahman, Wan Nurhayati

    Published 2020
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  8. 8
    Business Engagement Practices, Patterns and Outcomes - A case study in the pharmaceutical industry

    Business Engagement Practices, Patterns and Outcomes - A case study in the pharmaceutical industry by Cretu, Anca Elena

    Published 2023
    Subjects: “…customer engagement…”
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  9. 9
    Managing brands and customer engagement in online brand communities

    Managing brands and customer engagement in online brand communities by Wirtz, J., Ramaseshan, Balasubramanian, van de Klundert, J., Canli, Z., Kandampully, J.

    Published 2013
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  10. 10
    Through the looking glass: perceiving risk and emotions toward cosmetic procedure engagement

    Through the looking glass: perceiving risk and emotions toward cosmetic procedure engagement by Sood, Abhinav, Quintal, Vanessa, Phau, Ian

    Published 2022
    Subjects: Get full text
  11. 11
    Rethinking customer engagement design: Using customer-mobilized engagement (CME) to grow business networks

    Rethinking customer engagement design: Using customer-mobilized engagement (CME) to grow business networks by Davey, J., O'Brien, I., Ouschan, Robyn, Parkinson, J.

    Published 2022
    Subjects: Get full text

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