Search Results - "Cross-cutting categorization"

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    Allocentrism and consumer ethnocentrism: the effects of social identity on purchase intention

    Allocentrism and consumer ethnocentrism: the effects of social identity on purchase intention by Huang, Y., Phau, Ian, Lin, Chad, Chung, H., Lin, K.

    Published 2008
    Subjects: “…Cross-cutting categorization…”
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