Search Results - "Chinese consumers"

Devil wears (counterfeit) Prada: a study of antecedents and outcomes of attitudes towards counterfeits of luxury brands by Phau, Ian, Teah, Min

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What moderates attitudes and purchase intentions in a luxury brand counterfeits context? by Teah, Min

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Modelling effects of consumer animosity: a study of Chinese consumers' willingness to buy foreign and hybrid products by Kea, Hwee Ping Garick

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Understanding Chinese consumer behaviour regarding sustainable diets: Intention to reduce meat consumption and adopt protein alternatives by Zhang, Yuchen

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Revisiting consumer animosity of Chinese consumers: evaluating the role of hybrid country origin by Kea, Garick, Phau, Ian

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