Search Results - "Charitable advertisements"

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  1. 1
    The role of existential guilt appeals in charitable advertisements

    The role of existential guilt appeals in charitable advertisements by Lwin, Michael, Phau, Ian

    Published 2008
    Subjects: Get full text
  2. 2
    Exploring existential guilt appeals in the context of charitable advertisements

    Exploring existential guilt appeals in the context of charitable advertisements by Lwin, Michael, Phau, Ian

    Published 2008
    Subjects: Get full text

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