Search Results - "Celebrity"

Refine Results
  1. 1
    Impact of Celebrity Endorsements on Consumers' Purchase Intentions and Overall Brand

    Impact of Celebrity Endorsements on Consumers' Purchase Intentions and Overall Brand by Modi, Shweta

    Published 2007
    Subjects: “…Celebrity Endorsements…”
    Get full text
  2. 2
    Celebrity endorsements in India

    Celebrity endorsements in India by Dalal, Aadit

    Published 2017
    Subjects: “…Celebrity endorsements in India…”
    Get full text
  3. 3
    The Impact of Celebrity Endorsement on Consumers' Behavioral Intention

    The Impact of Celebrity Endorsement on Consumers' Behavioral Intention by Wu, You Li

    Published 2010
    Subjects: “…Advertising. Celebrity…”
    Get full text
  4. 4
    The influence of celebrity endorsement on college students' purchase intention towards cosmetics in Central China—An empirical study on Henan Province

    The influence of celebrity endorsement on college students' purchase intention towards cosmetics in Central China—An empirical study on Henan Province by Liang, Jiamei

    Published 2022
    Subjects: “…celebrity endorsement…”
    Get full text
  5. 5
    A study of sports celebrity endorsement advertising: a partial replication and extension

    A study of sports celebrity endorsement advertising: a partial replication and extension by Dix, Steve

    Published 2010
    Subjects: Get full text
  6. 6
    Subliminal advertising - the measurement of the effectiveness of three mainstream subliminal ad contents from a cultural perspective

    Subliminal advertising - the measurement of the effectiveness of three mainstream subliminal ad contents from a cultural perspective by Li, Qiutong

    Published 2019
    Subjects: “…advertising，sexual imagery，metaphor，celebrity endorsement，effectiveness…”
    Get full text
  7. 7
    Truth, good and beauty: the politics of celebrity in China

    Truth, good and beauty: the politics of celebrity in China by Sullivan, Jonathan, Kehoe, Séagh

    Published 2017
    Subjects: “…Celebrity…”
    Get full text
  8. 8
    Live fast, die young, become immortal

    Live fast, die young, become immortal by Ellis, Katie

    Published 2012
    Subjects: “…celebrity…”
    Get full text
  9. 9
    Examining the Effects of Celebrity Endorser’s Credibility, Congruency and Meaning transfer on Purchase Intention of Skincare Products: An Empirical Research in East China

    Examining the Effects of Celebrity Endorser’s Credibility, Congruency and Meaning transfer on Purchase Intention of Skincare Products: An Empirical Research in East China by peng, cheng

    Published 2015
    Subjects: “…celebrity endorsement…”
    Get full text
  10. 10
    A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects

    A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects by Bergkvist, Lars, Hjalmarson, Hanna, Mägi, Anne W.

    Published 2015
    Subjects: “…Advertising; Marketing communications; Celebrity endorsements; Brand attitude; Mediation analysis…”
    Get full text
  11. 11
    Pamela Anderson and Web 2.0: Adapting to change and changing the world, one tweet at a time

    Pamela Anderson and Web 2.0: Adapting to change and changing the world, one tweet at a time by Raphael, Jackie

    Published 2013
    Subjects: Get full text
  12. 12
    Teks Ucapan Lt. Kol. Prof. Dato’ Dr. Kamarudin Hussin Rektor KUKUM Sempena Majlis Pelancaran Sambutan Bulan Ramadhan 2006/1427 Hijrah

    Teks Ucapan Lt. Kol. Prof. Dato’ Dr. Kamarudin Hussin Rektor KUKUM Sempena Majlis Pelancaran Sambutan Bulan Ramadhan 2006/1427 Hijrah

    Published 2008
    Subjects: “…KUKUM -- Celebration…”
    Get full text
  13. 13
    Teks Ucapan Lt. Kol. Prof. Dato’ Dr. Kamarudin Hussin Sempena Sambutan Tahun Baru Cina 2006 Bersama KUKUM

    Teks Ucapan Lt. Kol. Prof. Dato’ Dr. Kamarudin Hussin Sempena Sambutan Tahun Baru Cina 2006 Bersama KUKUM

    Published 2008
    Subjects: Get full text
  14. 14
    Chinese Urban Young Women's Preferences And Perceptions Toward International Cosmetic Magazine Advertising

    Chinese Urban Young Women's Preferences And Perceptions Toward International Cosmetic Magazine Advertising by Lu, Xi

    Published 2006
    Subjects: Get full text
  15. 15
    Feng Xiaogang’s New Year celebration films and contemporary Chinese commercial cinema: industry, regulatory authority and pop culture

    Feng Xiaogang’s New Year celebration films and contemporary Chinese commercial cinema: industry, regulatory authority and pop culture by Ai, Qi

    Published 2020
    Subjects: “…New Year Celebration Films…”
    Get full text
  16. 16
    Teks Ucapan Lt. Kol. Prof. Dato’ Dr. Kamarudin Hussin, Rektor KUKUM Sempena Perasmian Pesta Konvokesyen

    Teks Ucapan Lt. Kol. Prof. Dato’ Dr. Kamarudin Hussin, Rektor KUKUM Sempena Perasmian Pesta Konvokesyen

    Published 2008
    Subjects: Get full text
  17. 17
    Arab celebrities’ politeness strategies in selected ‘talk to Al Jazeera’ talk shows

    Arab celebrities’ politeness strategies in selected ‘talk to Al Jazeera’ talk shows by Taha, Taha Mahmood

    Published 2018
    Subjects: Get full text
    Get full text
  18. 18
    The business of pilgrimage in the fifteenth-century Venice

    The business of pilgrimage in the fifteenth-century Venice by Di Stefano, Laura G.

    Published 2019
    Subjects: Get full text
  19. 19
    Teks Ucapan Naib Canselor UniMAP Majlis Pelancaran Larian Obor Kemerdekaan D’sipma 2007

    Teks Ucapan Naib Canselor UniMAP Majlis Pelancaran Larian Obor Kemerdekaan D’sipma 2007

    Published 2008
    Subjects: “…UniMAP -- Independence celebration…”
    Get full text
  20. 20
    "What happened? I played three notes and had 600,000 likes": rising Internet celebrities in China's digital music industry

    "What happened? I played three notes and had 600,000 likes": rising Internet celebrities in China's digital music industry by Lu, Xiaoxiao

    Published 2024
    Subjects: Get full text

Search Tools: