Search Results - "Categorization theory"

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  1. 1
    Incorporating the effects of country of ownership: a study of Australian brands

    Incorporating the effects of country of ownership: a study of Australian brands by Cheah, Isaac, Phau, Ian

    Published 2008
    Subjects: Get full text
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    The roles of Categorization Theory and confirmation bias in Australian owned brands

    The roles of Categorization Theory and confirmation bias in Australian owned brands by Cheah, Isaac, Phau, Ian

    Published 2008
    Subjects: “…Categorization theory…”
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