Search Results - "CONGRUITY"

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  1. 1
    Tiger Woods, Nike, and I are (Not) Best Friends: How Brand’s Sports Sponsorship in Social-Media Impacts Brand Consumer’s Congruity and Relationship Quality

    Tiger Woods, Nike, and I are (Not) Best Friends: How Brand’s Sports Sponsorship in Social-Media Impacts Brand Consumer’s Congruity and Relationship Quality by Do, H., Ko, E., Woodside, Arch

    Published 2015
    Subjects: “…brand consumer’s congruity…”
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  2. 2
    Antecedents and consequences of self-congruity

    Antecedents and consequences of self-congruity by Roy, Rajat, Rabbanee, Fazlul

    Published 2015
    Subjects: Get full text
  3. 3
    The roles of Categorization Theory and confirmation bias in Australian owned brands

    The roles of Categorization Theory and confirmation bias in Australian owned brands by Cheah, Isaac, Phau, Ian

    Published 2008
    Subjects: Get full text
  4. 4
    Luxury brand attachment: Predictors, moderators and consequences

    Luxury brand attachment: Predictors, moderators and consequences by Shimul, Anwar Sadat, Phau, Ian

    Published 2022
    Subjects: Get full text

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