Search Results - "CO-CREATION"

Involving customers in innovation: knowledgeability and agency as process variables by Peters, Linda D., Pressey, Andrew D., Gilchrist, Alan, Johnston, Wesley J.

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An exploration of the way consumers use digital media of luxury fashion brands to create value: A case study analysis of Burberry by Bass, Chloe

Subjects: “…value (co-)creation…”
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Value in the accumulated experience by Callaghan, Andrew

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Customer learning for value creation by Bailey, James Andrew

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The Transition of Financial Service Organisations towards Co-Creation within a Developing Country Context by QUINTERO RUBIO, PAULA VANESA

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The co-creation of multi-agent social innovations: a bridge between service and social innovation research by Windrum, Paul, Schartinger, Doris, Rubalcaba, Luis, Gallouj, Faïz, Toivonen, Marja

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Participatory worlds: models of collaborative textual production beyond the entertainment industry by Blázquez, José M.

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Identifying the segments and elements of a value proposition for Quensus Ltd. by Arbelaez, Manuel

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Co-creating corporate brand identity with online brand communities: a managerial perspective by Essamri, A., McKechnie, S., Winklhofer, H.

Subjects: “…Corporate branding; brand identity; co-creation; online brand communities…”
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Exploring co-production of falls management approaches in care home settings by Hallam-Bowles, Frances

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Environmental Virtual Observatories (EVOs): prospects for knowledge co-creation and resilience in the Information Age by Karpouzoglou, Timothy, Zulkafli, Zed Diyana, Grainger, Sam, Dewulf, Art, Buytaert, Wouter, Hannah, David M.

Subjects: “…Environmental Virtual Observatories; Knowledge co-creation; Resilience; Information Age…”
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Heteropathic versus homopathic resource integration and value co-creation in service ecosystems by Peters, Linda D.

Subjects: “…Emergence; Resource integration; Value co-creation; Value appraisal; Service ecosystems…”
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Heteropathic versus homopathic resource integration and value co-creation in service ecosystems by Peters, Linda D.

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An exploration of the relationship between eWOM on Chinese social media, customer trust, and value co-creation by Shen, Yaqiong

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Corporate Brand Rapture Theory: Antecedents, Processes, and Consequences by Lloyd, Stephen, Woodside, Arch

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Effectual customer co-creation in the fuzzy front end of new product development by Ko, Gui Han

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The antecedents and consequences of value co-creation behaviors in a hotel setting: a two-country study by Roy, Sanjit K., Balaji, M. S., Soutar, Geoffrey, Jiang, Yangyang

Subjects: “…value co-creation behavior; service fairness; respect; well-being; trust; hotels…”
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Tourists’ emotions as a resource for customer value creation, cocreation, and destruction: a customer-grounded understanding by Malone, Sheila, McKechnie, Sally, Tynan, Caroline

Subjects: “…Customer-dominant logic; Emotions; Value creation; Value co-creation; Value destruction…”
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Participatory worlds: audience participation in fictional worlds by Blázquez, José M.

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Consumer value co-creation in online communities: What is the consumer's motivation for participating and contributing in an online community? by Kertbo, Kia

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