Search Results - "Burberry"

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    An exploration of the way consumers use digital media of luxury fashion brands to create value: A case study analysis of Burberry

    An exploration of the way consumers use digital media of luxury fashion brands to create value: A case study analysis of Burberry by Bass, Chloe

    Published 2016
    “…This dissertation aimed to assess the effectiveness of Burberry’s digital marketing strategy at targeting millennials, whilst also investigating how and why its consumers create value via digital media. …”
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    When virtual and material worlds collide: democratic fashion in the digital age

    When virtual and material worlds collide: democratic fashion in the digital age by Crewe, Louise

    Published 2013
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  3. 3
    Evaluation of the strengths and weaknesses of Text Mining and Netnography as methods of understanding consumer conversations around luxury brands on social media platforms.

    Evaluation of the strengths and weaknesses of Text Mining and Netnography as methods of understanding consumer conversations around luxury brands on social media platforms. by SAINI, CHITRA

    Published 2015
    “…In this study I will compare and contrast both these methodologies to evaluate their strengths and weaknesses in regards to analysing consumer conversations around four prominent luxury brands- Burberry, Chanel, Louis Vuitton and Michael Kors, on the social media site called Twitter.…”
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