Search Results - "British Indians"

Exploring Brand Associations and the Impact it has on Generation Y British-Indians and Non-British Indians: A Study of Luxury Fashion Brands by Sashidharan, Nisha

“…Aim of the Project The main aim of the project is to explore the role of brand associations and conduct a comparative study to see the impact it has on the generation Y British Indian and Non-British Indian consumers purchasing luxury fashion brands. …”
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INTER-GENERATIONAL CONFLICTS IN CONSUMPTION PATTERNS OF BRITISH INDIANS AND ITS IMPLICATION FOR MARKETERS by bhatia, shreya

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Impact of Celebrity Brand Endorsements on Decision Making of British- Indian Community: An Inter-Generational Comparison by Sharma, Abhilasha

“…This paper attempts to find out the impact of celebrity endorsements on consumer decision making on the British Indian community in United Kingdom, with an inter- generational comparison done. …”
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Urban Revitalization Of Historical Town Centre: A Case Study Of The Cultural Heritage Zone Of George Town, Penang. by Yeap , Soon Lye

“…George Town, due to its historic background, has a large pool of pre-war building and a reasonably intact historic center Among Malaysian states, Penang alone has an impressive collection of early 19th century Anglo- Indian building where British Indian architecture influences were disseminated to the rest of the Straits of Melacca. …”
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