Search Results - "Billboard Magazine"

Integration of marketing communications in historical development: informational content analysis of websites and magazine advertisements in Australia by Baron, Michael

“…It has taken advertisers many years to develop integrated advertising communication strategies that could incorporate many or all traditional marketing communication channels that developed separately, such as billboards, magazine advertising, television and radio. All of the marketing communication channels were usually integrated with one another in order to produce messages that were comprehensive as well as unified across all of these channels. …”
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