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Consequence of customer loyalty to the loyalty program and to the company
by
Evanschitzky, H.
,
Ramaseshan, Balasubramani
,
Woisetschläger, D.
,
Richelsen, V.
,
Blut, M.
,
Backhaus, C.
Published 2012
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Behavioral consequences
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Repository Type
Digital Repository
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Institution Category
Local University
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Institution
Curtin University Malaysia
1 results
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Repository
Curtin Institutional Repository
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Format
Journal Article
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Author
Backhaus, C.
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Blut, M.
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Evanschitzky, H.
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Ramaseshan, Balasubramani
1 results
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Richelsen, V.
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Woisetschläger, D.
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