Search Results - "Alibaba Group"
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The internationalization strategy of the platform-based firm
Published 2017“…Both qualitative Methodology and quantitative Methodology are utilized to collect data based on the case of Alibaba Group. Discussions of platform-based firms’ internationalization strategies are given at the end of this paper as well as limitations of this paper.…”
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The Battle Between WeChat Pay and Alipay on Strategy Level
Published 2017“…In this case, to better understand the battle between Alibaba Group and Tencent in third-party payment industry, this dissertation conducts a conjunct analysis including both external and internal investigation. …”
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