Search Results - "Advertising appeals"

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  1. 1
    Varying levels of personal nostalgia's effects on emotions

    Varying levels of personal nostalgia's effects on emotions by Marchegiani, Chris

    Published 2009
    Subjects: Get full text
  2. 2
    Away from "unified nostalgia": conceptual differences of personal and historical nostalgia appeals in advertising

    Away from "unified nostalgia": conceptual differences of personal and historical nostalgia appeals in advertising by Marchegiani, Chris, Phau, Ian

    Published 2010
    Subjects: Get full text
  3. 3
    A comparison of cognitive responses between personal and historical nostalgia

    A comparison of cognitive responses between personal and historical nostalgia by Marchegiani, Chris

    Published 2009
    Subjects: “…Advertising appeals…”
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  4. 4
    Effective advertising appeals for websites of small boutique hotels

    Effective advertising appeals for websites of small boutique hotels by Lwin, Michael, Phau, Ian

    Published 2013
    Subjects: Get full text
  5. 5
    Examining the Moderating Role of Rational-Versus Emotional-Focused Websites: The Case of Boutique Hotels

    Examining the Moderating Role of Rational-Versus Emotional-Focused Websites: The Case of Boutique Hotels by Lwin, Michael, Phau, Ian, Huang, Y., Lim, Aaron

    Published 2014
    Subjects: Get full text
  6. 6
    Personal vs. historical nostalgia: a division of emotions

    Personal vs. historical nostalgia: a division of emotions by Marchegiani, Chris

    Published 2009
    Subjects: Get full text
  7. 7
    A comparison of emotional responses between personal and historical nostalgia

    A comparison of emotional responses between personal and historical nostalgia by Marchegiani, Chris

    Published 2009
    Subjects: “…Advertising appeal…”
    Get full text

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