Search Results - "Ad credibility"

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    Guilt appeals in advertising: the mediating roles of inferences of manipulative intent and attitude towards advertising

    Guilt appeals in advertising: the mediating roles of inferences of manipulative intent and attitude towards advertising by Lwin, Michael, Phau, Ian

    Published 2008
    Subjects: Get full text
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    A COMPARISON OF ADVERTISING VALUE AND ADVERTISING CREDIBILITY BETWEEN NATIVE ADVERTSING AND ADVERTORIAL

    A COMPARISON OF ADVERTISING VALUE AND ADVERTISING CREDIBILITY BETWEEN NATIVE ADVERTSING AND ADVERTORIAL by Nguyen, Tuyen

    Published 2016
    Subjects: Get full text

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