Search Results - "APPEAL"

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  1. 1
    Effective advertising appeals for websites of small boutique hotels

    Effective advertising appeals for websites of small boutique hotels by Lwin, Michael, Phau, Ian

    Published 2013
    Subjects: Get full text
  2. 2
    Examining the Moderating Role of Rational-Versus Emotional-Focused Websites: The Case of Boutique Hotels

    Examining the Moderating Role of Rational-Versus Emotional-Focused Websites: The Case of Boutique Hotels by Lwin, Michael, Phau, Ian, Huang, Y., Lim, Aaron

    Published 2014
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  3. 3
    Consumers’ insights into sex appeal in advertising An Exploratory study in context of Pakistani millennials Consumers

    Consumers’ insights into sex appeal in advertising An Exploratory study in context of Pakistani millennials Consumers by Ashraf, Awais

    Published 2022
    Subjects: “…Sex appeal…”
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  4. 4
    Varying levels of historical nostalgia's effects on emotions

    Varying levels of historical nostalgia's effects on emotions by Marchegiani, Chris

    Published 2009
    Subjects: Get full text
  5. 5
    What influences the dissemination of online rumour messages in social media: the role of message, communicator, channel and rumour features

    What influences the dissemination of online rumour messages in social media: the role of message, communicator, channel and rumour features by Li, Boying

    Published 2019
    Subjects: Get full text
  6. 6
    Exploring the effectiveness of existential guilt appeal: durable products

    Exploring the effectiveness of existential guilt appeal: durable products by Lwin, Michael, Phau, Ian

    Published 2012
    Subjects: Get full text
  7. 7
    Personal vs. historical nostalgia: a division of emotions

    Personal vs. historical nostalgia: a division of emotions by Marchegiani, Chris

    Published 2009
    Subjects: Get full text
  8. 8
    The role of rational and emotional appeals on website promotion

    The role of rational and emotional appeals on website promotion by Lwin, Michael

    Published 2009
    Subjects: Get full text
  9. 9
    Adolescent and young adult response to fear appeals in anti-smoking messages

    Adolescent and young adult response to fear appeals in anti-smoking messages by Ferguson, Graham, Phau, Ian

    Published 2013
    Subjects: “…factual appeals…”
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  10. 10
    A comparison of emotional responses between personal and historical nostalgia

    A comparison of emotional responses between personal and historical nostalgia by Marchegiani, Chris

    Published 2009
    Subjects: “…Advertising appeal…”
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  11. 11
    The role of anticipatory guilt in a non-durable consumer goods context

    The role of anticipatory guilt in a non-durable consumer goods context by Lwin, Michael

    Published 2010
    Subjects: Get full text
  12. 12
    Exploring existential guilt appeals in the context of charitable advertisements

    Exploring existential guilt appeals in the context of charitable advertisements by Lwin, Michael, Phau, Ian

    Published 2008
    Subjects: Get full text
  13. 13
    A Cross-Cultural Study: A Comparison of the Print Advertising in the High-Context and Low-Context Cultures

    A Cross-Cultural Study: A Comparison of the Print Advertising in the High-Context and Low-Context Cultures by Zheng, Yi

    Published 2018
    Subjects: “…the process of visual appeal…”
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  14. 14
    An exploratory study of existential guilt appeals in charitable advertisements

    An exploratory study of existential guilt appeals in charitable advertisements by Lwin, Michael, Phau, Ian

    Published 2014
    Subjects: Get full text
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  15. 15
    Guilt appeals in advertising: the mediating roles of inferences of manipulative intent and attitude towards advertising

    Guilt appeals in advertising: the mediating roles of inferences of manipulative intent and attitude towards advertising by Lwin, Michael, Phau, Ian

    Published 2008
    Subjects: Get full text
  16. 16
    The role of existential guilt appeals in charitable advertisements

    The role of existential guilt appeals in charitable advertisements by Lwin, Michael, Phau, Ian

    Published 2008
    Subjects: Get full text
  17. 17
    Varying levels of personal nostalgia's effects on emotions

    Varying levels of personal nostalgia's effects on emotions by Marchegiani, Chris

    Published 2009
    Subjects: Get full text
  18. 18
    Away from "unified nostalgia": conceptual differences of personal and historical nostalgia appeals in advertising

    Away from "unified nostalgia": conceptual differences of personal and historical nostalgia appeals in advertising by Marchegiani, Chris, Phau, Ian

    Published 2010
    Subjects: Get full text
  19. 19
    A comparison of cognitive responses between personal and historical nostalgia

    A comparison of cognitive responses between personal and historical nostalgia by Marchegiani, Chris

    Published 2009
    Subjects: “…Advertising appeals…”
    Get full text
  20. 20
    Donors' Beliefs about Persuasion Episodes in Chariy Advertising

    Donors' Beliefs about Persuasion Episodes in Chariy Advertising by Huang, Fuzhi

    Published 2008
    Subjects: “…guilt appeal…”
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