Search Results - "AC Nielsen"

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  1. 1
    A study on factors that influence customer satisfaction towards service at AC Nielsen company Kuantan branch / Nurhidayah Mohamed Rodwan

    A study on factors that influence customer satisfaction towards service at AC Nielsen company Kuantan branch / Nurhidayah Mohamed Rodwan by Mohamed Rodwan, Nurhidayah

    Published 2008
    “…The study was conducted at Kuantan, the AC Nielsen Company (M) Kuantan branch.This research was targeted on customer of the AC Nielsen Company (M) Kuantan branch. …”
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  2. 2
    The role of celebrity radio DJs in contemporary radio industry: a case study of Prambors network

    The role of celebrity radio DJs in contemporary radio industry: a case study of Prambors network by Singarimbun, Kartika, Siti Karlinah, Hidayat, Dadang Rahmat, Darwis, Yuliandre

    Published 2019
    “…Through qualitative interviews with radio owners, workers, and observations, this research shows that Prambors Network has created a new strategy to build proximity with listeners by utilizing celebrity radio DJs for AC Nielsen radio rating and number of listeners. Their fame is used in all radio promotional materials, both on prime time morning show and promotion of the radio brand itself. …”
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  3. 3
    Customer satisfaction: the impact of revamping HAI Magazine published by Utusan Melayu (Malaysia) Berhad among customers in Klang Valley / Afdal Shahizad Zainudin

    Customer satisfaction: the impact of revamping HAI Magazine published by Utusan Melayu (Malaysia) Berhad among customers in Klang Valley / Afdal Shahizad Zainudin by Zainudin, Afdal Shahizad

    Published 2007
    “…The information of sales volume may be obtained from AC Nielsen Media Research. HAl is a weekly entertainment magazine featuring fresh materials, quick bytes and news briefs on celebrities and sports personalities plus weekly events in both local and international arenas. …”
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  4. 4
    The Ratings Intellectual

    The Ratings Intellectual by O'Regan, T., Balnaves, Mark

    Published 2011
    “…Historically, some independent ratings intellectuals, like Leo Bogart, have had a public profile as public commentators on ratings as a form of social research alongside ratings entrepreneurs such as AC Nielsen and Hooper in the USA and Bill McNair in Australia who published extensively on audience measurement and ratings often as a means of educating their clients and selling their services. …”
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