Search Results - "2012 Olympic Games"
-
1
It's a once-in-a-lifetime experience and opportunity- deal with it! volunteer perceptions of the management of the volunteer experience at the London 2012 Olympic Games
Published 2018“…This article examines how the program management style impacts on the volunteer experience, using in-depth interviews with volunteers at the London 2012 Olympic and Paralympic Games. The study found that the program management approach had a negative impact on many volunteers' preevent experience, leading to some rejecting the offer of a role at the event. …”
Get full text
-
2
The Financing of the London Olympics 2012 and its economic effects on the U.K.
Published 2010“…This paper aims to examine The United Kingdom’s preparations for the 2012 Olympic Games by focussing on the various costs that are incurred, in particular on the plans for a positive economic legacy, and finding out exactly how the London Olympics 2012 are being financed.…”
Get full text
-
3
Researching mega-events under regulatory capitalism
Published 2018“…A significant legacy of the 2012 Olympic Games was to demonstrate how such an event could be delivered within the governance structure of "regulatory capitalism." …”
Get full text
-
4
The role of corporates in creating sustainable Olympic legacies
Published 2018“…Drawing upon a comparative study of the Sydney 2000 and London 2012 Olympic Games, tentative evidence of corporate engagement was noted but for the most part it was fragmented and CSR initiatives primarily focused on the immediate planning and delivery stages of the event cycle. …”
Get full text
-
5
The London 2012 Olympics and Lottery Funding: Impacts on Cultural Legacy in the UK.
Published 2008“…My dissertation seeks to examine the impacts of the 2012 Olympic Games on cultural legacy in the UK and also addresses whether or not the Olympic Lottery Raid is putting local heritage at risk. …”
Get full text
-
6
Destination Branding - Application of Product Marketing Principles to Place Marketing in the ‘GREAT Britain – You’re Invited’ Marketing Campaign
Published 2012“…Since London won the bid to host the 2012 Olympic Games, there has been a conscious effort and plan to utilise this globally popular event to showcase Britain as a favourable tourism and business destination. …”
Get full text