Search Results - "2012 London Olympics"

  • Showing 1 - 1 results of 1
Refine Results
  1. 1
    The role of RM for DMCs in the run up to the London Olympics 2012

    The role of RM for DMCs in the run up to the London Olympics 2012 by Nisbet, David

    Published 2009
    “…Research objectives include: • To identify criteria or a model through which to analyse the effectiveness of Relation Marketing practice • To use this model to identify current management of these relationships at MangoLondon • Make suggestions for the MangoLondon in view of the 2012 London Olympics Qualitative interviews were carried out with management at the organisation and compared to interviews with customers and secondary data. …”
    Get full text

Search Tools: