Amanah Saham National Berhad's : promotional strategies and its relationship with customer motivation

Problem statement: Every single company needs strategies in order to survive or to become a leader in the market nowadays, therefore a study towards findings the suitable strategies for Permodalan National Berhad had been carried out. Approach: The purpose of the study was to determine the types of...

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Bibliographic Details
Main Authors: Yahaya, Azizi, Yahaya, Noordin, Ramli, Jamaluddin, Boon, Yusof, Abd. Ghaffar, Mohd. Najib
Format: Article
Published: Science Publications 2009
Subjects:
Online Access:http://eprints.utm.my/9716/

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