Linking consumer trust perception in constructing an e-commerce trust model

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Linking consumer trust perception in constructing an e-commerce trust model

Trust issues is still considered as a main obstacle in the implementation of eCommerce Due to the increasing numbers of cyber crimes committed today, consumers are faced with doubt to engage in online shopping. As a safety precaution, consumers will take certain measures to protect their information...

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Bibliographic Details
Main Authors:	Che Hussin, Ab. Razak, Othman, Nur Zailan, Mohamed Dahlan, Halina
Format:	Article
Language:	English
Published:	Penerbit UTM Press 2008
Subjects:	QA75 Electronic computers. Computer science
Online Access:	http://eprints.utm.my/9425/ http://eprints.utm.my/9425/1/NurZailanOthman2008_LinkingConsumerTrustPerception.pdf

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