An investigation of decision-making process in consumers purchasing behavior: a cross cultural analysis

Bibliographic Details
Main Authors: Panatik @ Abdul Rahman, Siti Aisyah, Rajab, Azizah, Md. Shah, Ishak, Abu Bakar, Thuaibah @ Suaibah, Md. Yusop, Siti Habsah, Abd. Samad, Hifni
Format: Monograph
Published: Universiti Teknologi Malaysia 2006
Subjects:
Online Access:http://eprints.utm.my/821/

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