Risk factors of contractor's corporate reputation

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Risk factors of contractor's corporate reputation

Apparently, the quest for product and service differentiation has highlighted that intangible assets like reputation provide potential competitive advantage to an organisation. Reputation is built from â€˜inside outâ€™ of an organisation. The process would involved building a solid foundation of cor...

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Bibliographic Details
Main Authors:	Ismail, Fuziah, Mustapa, Muzani, Mustapa, Fara Diva
Format:	Conference or Workshop Item
Language:	English
Published:	2006
Subjects:	GV Recreation Leisure
Online Access:	http://eprints.utm.my/647/ http://eprints.utm.my/647/1/CM_49%5B1%5D._Risk_factors_for_contractor._Fuziah.pdf

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