The application of market appeal-robusticity matrix as a tool for cultural heritage and tourism management (case study : Melaka historic city)

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The application of market appeal-robusticity matrix as a tool for cultural heritage and tourism management (case study : Melaka historic city)

Tourism carrying capacity refers to the concept of preserving and maintaining an area or asset in its original state, taking into consideration the ability and capability of resources to withstand the effects of tourist activities. The city of Melaka is cultural tourism destination heritage that has...

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Bibliographic Details
Main Author:	Era Triana, Era Triana
Format:	Thesis
Language:	English
Published:	2005
Subjects:	GV Recreation Leisure HD28 Management. Industrial Management
Online Access:	http://eprints.utm.my/4214/ http://eprints.utm.my/4214/1/EraTrianaMFAB2005-1.pdf

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