Exploitation of ICT for strategic education marketing in
Malaysian Public Institutions of Higher Learning (MPIHL)

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Exploitation of ICT for strategic education marketing in Malaysian Public Institutions of Higher Learning (MPIHL)

The advances in information and communication technology (ICT) and the astounding developments brought about by the Internet have robustly transformed the marketing landscape and how marketers conduct business. ICT allow marketers to deploy customerization and technologicalship marketing in a financ...

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Bibliographic Details
Main Authors:	Khayon, Mohaiminah, Alias, Rose Alinda
Format:	Conference or Workshop Item
Language:	English
Published:	2006
Subjects:	QA75 Electronic computers. Computer science
Online Access:	http://eprints.utm.my/3360/ http://eprints.utm.my/3360/1/Exploitation_of_ICT_for_Strategic_Education_Marketing_in.pdf

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