Improved credit evaluation system of taobao company
Electronic commerce (E-commerce) has been very popular in recent years. The society of the world is becoming to the information age; and the e-commerce become to the new growth spot in the new internet industry. However, because the impersonal nature of online-trading and untruth information, it mak...
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| Format: | Thesis |
| Language: | English |
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2010
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| Online Access: | http://eprints.utm.my/11085/ http://eprints.utm.my/11085/6/KuangYunzhuMFSKSM2010.pdf |
| _version_ | 1848892254357291008 |
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| author | Kuang, Yunzhu |
| author_facet | Kuang, Yunzhu |
| author_sort | Kuang, Yunzhu |
| building | UTeM Institutional Repository |
| collection | Online Access |
| description | Electronic commerce (E-commerce) has been very popular in recent years. The society of the world is becoming to the information age; and the e-commerce become to the new growth spot in the new internet industry. However, because the impersonal nature of online-trading and untruth information, it makes the e-commerce more difficult to build a trust between sellers and buyers than in traditional market. One of the e-commerce development restrict is the lacking trading-credit. The components of this thesis are including marketing theories, risk theories, morality theories and credit evaluation system to research the basic notion of the credit risk, the effect of credit risk in e-commerce on online-trading, and credit evaluation system. Then, creating a credit evaluate model to analyze the advantages and compare with TaoBao’s credit system to make sure the model has more effective credit evaluation information for the TaoBao company. |
| first_indexed | 2025-11-15T21:10:56Z |
| format | Thesis |
| id | utm-11085 |
| institution | Universiti Teknologi Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T21:10:56Z |
| publishDate | 2010 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | utm-110852017-09-28T03:29:02Z http://eprints.utm.my/11085/ Improved credit evaluation system of taobao company Kuang, Yunzhu HD28 Management. Industrial Management HF Commerce QA76 Computer software Electronic commerce (E-commerce) has been very popular in recent years. The society of the world is becoming to the information age; and the e-commerce become to the new growth spot in the new internet industry. However, because the impersonal nature of online-trading and untruth information, it makes the e-commerce more difficult to build a trust between sellers and buyers than in traditional market. One of the e-commerce development restrict is the lacking trading-credit. The components of this thesis are including marketing theories, risk theories, morality theories and credit evaluation system to research the basic notion of the credit risk, the effect of credit risk in e-commerce on online-trading, and credit evaluation system. Then, creating a credit evaluate model to analyze the advantages and compare with TaoBao’s credit system to make sure the model has more effective credit evaluation information for the TaoBao company. 2010-04 Thesis NonPeerReviewed application/pdf en http://eprints.utm.my/11085/6/KuangYunzhuMFSKSM2010.pdf Kuang, Yunzhu (2010) Improved credit evaluation system of taobao company. Masters thesis, Universiti Teknologi Malaysia, Faculty of Computer Science and Information Systems. |
| spellingShingle | HD28 Management. Industrial Management HF Commerce QA76 Computer software Kuang, Yunzhu Improved credit evaluation system of taobao company |
| title | Improved credit evaluation system of taobao company |
| title_full | Improved credit evaluation system of taobao company |
| title_fullStr | Improved credit evaluation system of taobao company |
| title_full_unstemmed | Improved credit evaluation system of taobao company |
| title_short | Improved credit evaluation system of taobao company |
| title_sort | improved credit evaluation system of taobao company |
| topic | HD28 Management. Industrial Management HF Commerce QA76 Computer software |
| url | http://eprints.utm.my/11085/ http://eprints.utm.my/11085/6/KuangYunzhuMFSKSM2010.pdf |