Managing a big crisis at Hitachi Electronic Devices (M) Sdn. Bhd.
Globalisation has opened up new business opportunities to companies and corporate organizations worldwide. Along with opportunities created, this also means that companies are facing a much higher level of challenges and competitions both from local counterparts and overseas. Challenges come in the...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Faculty of Management and Human Resource Development
2003
|
| Subjects: | |
| Online Access: | http://eprints.utm.my/10329/ http://eprints.utm.my/10329/1/MohdFaisalHanafiah2003_Managing_a_big_crisis_at_hitachi.pdf |
| _version_ | 1848892060807987200 |
|---|---|
| author | Hanapiah, Mohd. Faisal |
| author_facet | Hanapiah, Mohd. Faisal |
| author_sort | Hanapiah, Mohd. Faisal |
| building | UTeM Institutional Repository |
| collection | Online Access |
| description | Globalisation has opened up new business opportunities to companies and corporate organizations worldwide. Along with opportunities created, this also means that companies are facing a much higher level of challenges and competitions both from local counterparts and overseas. Challenges come in the form of a crisis. Thus, managing a corporate crisis is crucial because companies need to identify ways and to embrace change management as the consequence of a crisis situation. More importantly, a crisis needs to be handled efficiently through a proper corporate communication approach, since a company's image and reputation is at stake, in order to survive in the fast changing new world economy. This paper analyzes the practice of Hitachi Electronic Devices (M) SOO. Bhd. In dealing with a real crisis from corporate communication perspective. |
| first_indexed | 2025-11-15T21:07:52Z |
| format | Article |
| id | utm-10329 |
| institution | Universiti Teknologi Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T21:07:52Z |
| publishDate | 2003 |
| publisher | Faculty of Management and Human Resource Development |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | utm-103292010-09-22T01:12:52Z http://eprints.utm.my/10329/ Managing a big crisis at Hitachi Electronic Devices (M) Sdn. Bhd. Hanapiah, Mohd. Faisal HD28 Management. Industrial Management Globalisation has opened up new business opportunities to companies and corporate organizations worldwide. Along with opportunities created, this also means that companies are facing a much higher level of challenges and competitions both from local counterparts and overseas. Challenges come in the form of a crisis. Thus, managing a corporate crisis is crucial because companies need to identify ways and to embrace change management as the consequence of a crisis situation. More importantly, a crisis needs to be handled efficiently through a proper corporate communication approach, since a company's image and reputation is at stake, in order to survive in the fast changing new world economy. This paper analyzes the practice of Hitachi Electronic Devices (M) SOO. Bhd. In dealing with a real crisis from corporate communication perspective. Faculty of Management and Human Resource Development 2003-12 Article PeerReviewed application/pdf en http://eprints.utm.my/10329/1/MohdFaisalHanafiah2003_Managing_a_big_crisis_at_hitachi.pdf Hanapiah, Mohd. Faisal (2003) Managing a big crisis at Hitachi Electronic Devices (M) Sdn. Bhd. Jurnal Kemanusiaan, 17 (2). pp. 1-10. ISSN 1675-1930 http://www.fppsm.utm.my/download/cat_view/13-jurnal-kemanusiaan/17-bil-02-dis-2003.html |
| spellingShingle | HD28 Management. Industrial Management Hanapiah, Mohd. Faisal Managing a big crisis at Hitachi Electronic Devices (M) Sdn. Bhd. |
| title | Managing a big crisis at Hitachi Electronic Devices (M) Sdn. Bhd. |
| title_full | Managing a big crisis at Hitachi Electronic Devices (M) Sdn. Bhd. |
| title_fullStr | Managing a big crisis at Hitachi Electronic Devices (M) Sdn. Bhd. |
| title_full_unstemmed | Managing a big crisis at Hitachi Electronic Devices (M) Sdn. Bhd. |
| title_short | Managing a big crisis at Hitachi Electronic Devices (M) Sdn. Bhd. |
| title_sort | managing a big crisis at hitachi electronic devices (m) sdn. bhd. |
| topic | HD28 Management. Industrial Management |
| url | http://eprints.utm.my/10329/ http://eprints.utm.my/10329/ http://eprints.utm.my/10329/1/MohdFaisalHanafiah2003_Managing_a_big_crisis_at_hitachi.pdf |